Our story


What if you could Wear Your Gym?


Hi, I’m McCullough, the founder of Sweetflexx.

Three years ago, I entered the “real world” and quickly realized that as our
responsibilities grew, our time to take care of ourselves dwindled. 
Sound familiar?

I decided to reinvent the gym - by combining light resistance bands into clothing.
Or as I like to say, Wear Your Gym!

In reality, what happened was that I had a drawing in my notebook and nothing to
show for it. Manufacturers would tell me I was crazy, it couldn’t be done and show
me the door. It seemed like the harder I tried the more the world resisted back.


But if there’s one thing that’s true in life, it’s that
resistance only makes you stronger.

Eventually, my stubbornness paid off and one factory in LA was willing to work
after hours to make samples. 6 months later, and more leggings than I'm proud to
admit, I had a crude but working sample. I brought this sample with me
everywhere to get feedback. What I didn’t expect to hear was this…

"You're not getting these back!"

"Wait, I can actually feel the resistance and they look cute :)"

Jump ahead to today and I've shipped Sweetflexx leggings to thousands of
our awesome customers around the world.

The resistance technology applies a slight but constant resistance with 
every step you take. So whether you're going about your day, or
chasing your dreams, Sweetflexx will be with you, every step of the way.